Zurf Social
Audience & Inspiration
Even when Lens Protocol has a similar community than Farcaster—Builders, “DEGENs”, artists, and supporters—, they are mostly wild and artistic. They like the absurd and the fun of SocialFi freedom.
Targeting a primary audience of eccentric, “meme-lords” millennials, and a little-to-much crypto gamblers, we went deep with a “playful” way to interact and monetize in Lens.
Design & Interface
Zurf was designed as a vibrant and colorful playground, aiming to transform the overwhelming world of SocialFi options into an engaging and accessible experience.
The product was rich with animations, micro-interactions, and a thoughtfully rounded design approach, creating a dynamic and inviting environment for users to collect, interact, and explore.
Innovative Integrations
Vertical Feed
In SocialFi, there are many different types of posts that naturally fit into a Twitter-like feed. However, for Zurf, one of the key challenges was adapting even simple text posts into a full-screen vertical format, ensuring that each post fully occupied the user's screen for a more immersive experience.
Creator Coins
The first step toward the future of Fan Token at Vibra. With Lens thriving with talented artists and content creators, this feature introduced a new way for users to support their favorite creators and monetize their own content directly within Zurf.
Social Wallet
Not just an integrated crypto wallet — Zurf introduced a social layer to traditional blockchain coins and community-owned Creator Coins. This innovation gave users new tools for speculation and increased the chances of going viral with a new coin or a trending creator.
